Friday, February 8, 2013

OPI OZ Collection PR


OPI Celebrates Disney’s Oz The Great and Powerful with Limited Edition Nail Lacquers, Including NEW Liquid Sand Hue
 

                OPI announces the launch of six limited edition nail lacquers and a new Liquid Sand™ shade, inspired by Disney’s Oz The Great and Powerful.  With an all-star cast that includes James Franco and Michelle Williams, this highly-anticipated film opens in theaters on March 8, 2013. 
 “OPI is very excited to take this fantastical journey with Disney,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “Inspired by the magic of Oz The Great and Powerful, this SoftShades collection captures the whimsy seen in the film, from glittery shades packed with white, gold and silvery iridescent confetti – Lights of Emerald City, When Monkeys Fly! and Which is Witch? – to soft neutrals in white, beige and pink – Don’t Burst My Bubble, Glints of Glinda and I Theodora You.
“The new Liquid Sand nail lacquer – What Wizardry is This? – features OPI’s groundbreaking technology for a textured, matte finish infused with reflective sparkle,” adds Weiss-Fischmann.  “This rich taupe hue was designed for James Franco’s character, the great Wizard of Oz, and is sure to make a bold statement this spring.”
With a mix of soft crème and warm glitter shades, the line is ideal for layering to create rich, complex looks. In addition to the Liquid Sand nail lacquer in What Wizardry is This?, the promotion includes:
Lights of Emerald City

Lights of Emerald City
White confetti adds city girl flair and style to nails.
    
Don’t Burst My Bubble
Don’t wake me...I’m dreaming about puffy clouds of white.

When Monkeys Fly! 
I’m simply bananas for this gold confetti. 

Glints of Glinda
Only a good witch could turn beige from meek to chic.

Which is Witch?
Is this silver glitter with iridescent sparkle or the other way around?

 I Theodora You
 This adorable, sheer pink is bewitching on you.

 What Wizardry is This?

As with all OPI nail lacquers, the shades inspired by Oz The Great and Powerful contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide Brush for the ultimate in application.
This limited edition promotion will be available beginning March 2013 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!


ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

ABOUT Oz The Great and Powerful
Disney’s fantastical adventure “Oz The Great and Powerful,” directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved wizard character. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself not only into the great wizard but into a better man as well.

“Oz The Great and Powerful” is produced by Joe Roth, with screen story by Mitchell Kapner and screenplay by Mitchell Kapner and David Lindsay-Abaire. Grant Curtis, Palak Patel, Philip Steuer and Josh Donen are serving as executive producers. “Oz The Great and Powerful” opens in U.S. theaters on March 8, 2013.

1 comment:

  1. totally love OPI too!! its juss so gorgeous! wld love it if you would drop by my blog and follow if u like :D

    www.fashionistaera.blogspot.com

    ReplyDelete

All Comments are read and appreciated! Realistically I wish I could respond to every comment left but I won't lie I'm lazy! I will respond to comments when a question is asked. If you have anything mean or hurtful to say, keep it to yourself. If you can't do that your comment will be removed! Thank you for taking the time to leave a comment : )

Related Posts Plugin for WordPress, Blogger...

Labels

31 Day Nail Challenge (29) A England (3) ABC Challenge (11) Allure Beauty Blogger (1) animal print (3) Awards (1) Azature (1) Barielle (1) Birchbox (1) black (20) Blaze (1) Blog sale (1) Blue (28) BM16 (2) Borghese (5) Brown (3) Business Cards (1) Butter London (2) BYS (2) chanel (2) Chi (1) China Glaze (16) christmas (1) Color Changing (1) Color Club (3) Comparison (1) Contest (1) Coral (1) CosmoProf (3) Crackle (1) Cult Nails (16) Deborah lippman (7) Deborah lippmann (6) Del Sol (1) Designer series (2) Different Dimensions (1) dots (2) Drag Marble (1) Duo-chrome (6) Essence (1) Essie (5) Etoile (1) fake nails (2) festive nails (1) Finger Paints (5) flakies (10) Floral (1) flowers (1) gel (1) Gelish (1) Girly Bits (1) Gitter (2) Giveaway (9) Giveaway winner (4) Glitter (63) Glitter Gal (9) glow in the dark (2) Gold (5) gradient (2) Green (27) grey (3) Guest Post (3) haircut (1) happy hands (2) Hard Candy (4) Hare (2) Haul (4) holo (18) Honey (3) House (2) Illamasqua (10) Indie (5) Jaded Nail Co (1) jelly (3) Jesse's Girl (1) Jindie Nails (1) Julep (1) KBShimmer (1) Kleancolor (1) Konad (6) LA Colors (1) layering (2) Layla (3) letter to readers (2) Lime Crime (2) Liquid Sand (1) Lulu (4) lumina lacquer (7) Lynderella (1) lynnderella (32) Magenta (1) Magnetic (2) Make up (1) Makeup (2) Manglaze (5) Matte (7) Modcloth (1) models own (4) Mood Polish (2) Morgan Taylor (1) my mom (7) Nail Art (77) Nail Art Society (1) nail files (2) Nail Sauce (1) Nails Inc (1) Nailtini (1) NCLA (1) neon (3) Neutral (1) nfu-oh (3) Nicole by OPI (16) No Miss (1) Nubar (4) Nude (3) NYX (1) Obliphica (1) OPI (30) OPI DS (10) Orange (8) Orly (13) ozotic (6) Pahlish (1) Painted Sabotage (3) PBA (1) Pedicure (1) pics of me (10) pics of pets (1) picture polish (1) Piggy Paint (1) Piggy Polish (1) Pink (24) Pirate Polish (1) Polish Addict (1) PR (30) Pretty Serious (8) Pruple (1) Purple (37) Rainbow Honey (3) ramble (2) red (22) Revlon (7) Ruby Wing (1) Sally /hansen Xreme Wear (2) Sally Hansen (2) sally hansen complete salon (13) Sally hansen Diamond Strength (1) Sally hansen Hd (1) Sally Hansen Insta-Dry (3) Sally hansen Magical (2) Sally Hansen Salon Effects (1) Sally Hansen salon manicure (4) Sephora X (1) Shatter (1) sheer (1) Shimmer Polish (1) silver (6) SoFlaJo (1) SOPI (1) sponging (6) Stamping (12) Stash (3) stripes (1) Studio M (1) Suede (1) Sula (1) tape Mani (1) Tarte (5) teal (5) Texture (1) The Hungry Asian (5) The Lacquer Cabinet (1) thermal (1) Turquoise (1) upcoming collections (1) video (4) Volunteer (4) water marbling (1) Wet n Wild (3) Whimsical Ideas By Pam (1) white (11) XOXO Nails (1) Yellow (5) you Tube (1) Zoya (29) Zoya. Texture (1)
Pin It button on image hover