Wednesday, December 19, 2012

China Glaze Glitz & Tranzitions Collections PR


 
 
ADD A LITTLE “GLITZ” TO YOUR GLAM
China Glaze® Introduces 6 Revolutionary Glitter Polishes with Glitz—Bitz ’N Pieces
 
 
 

Los AngelesCA – (November 2012): Razzle Me, Dazzle Me with China Glaze®’s newest generation of chunky glitters, Glitz—Bitz ’N Pieces. Gorgeous 3D glitters, combined with black Bitz ’N Pieces create a Mosaic Masterpiece on nails. Get the perfect Scattered & Tatteredlook for any occasion, and show that edgy side. Heads will surely turn asGlitz ’N Pieces entice bystanders. So, Bling it Onthis winter, and add a little Graffiti Glitter to those nails.
TheChina Glaze® Glitz—Bitz ’N Pieces collection features 6 edgy, 3D glitters including:
 
 
Mosaic Madness
Deep blue glitter with black Bitz ’N Pieces
 

 
Glitz’N Pieces
Chunky silver glitter with black Bitz ’N Pieces
 
 
 
Bling it On
Royal Purple glitter with black Bitz ’N Pieces
 
 
 
Scattered& Tattered
Luscious Red glitter with black Bitz ’N Pieces
 
Graffiti Glitter
Bold emerald green glitter with black Bitz ’N Pieces
 
 
 
Razzle Me, Dazzle Me
Pink glitter with black Bitz ’N Pieces
 
 
 
TheChina Glaze® Glitz—Bitz ’N Pieces collection will be available in February 2013 at fine salons and beauty supply stores nationwide.
China Glaze is free of DBP, toluene, and added formaldehyde.
China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.comor follow China Glaze on Facebook (@ChinaGlaze), Twitter (@ChinaGlazeOfficial) and Pinterest (pinterest.com/chinaglaze).



COLOR + TOP COAT = ENDLESS CREATIVITY

 
China Glaze® Introduces Tranzitions Color Changing Collection

 

Los Angeles, CA – (December 2012): There’s nail art and then there’s China Glaze® nail couture.  Reverse French manicure, half moons, ombre, basket weave, dots or racing stripes: nail designs are intricate and multi-colored.  China Glaze® introduces a new way to get multi-color, unique nail art with fewer bottles of polish with the new color-changing Tranzitions collection!

 

China Glaze® Tranzitions’ revolutionary new nail lacquer reacts when a clear top coat is applied, changing the color from one shade to another for a stunning effect.  Wear any of the six beautiful, color-shifting shades alone, or allow your creativity to run wild and create intricate nail designs by applying a top coat in specific places.  Try different looks using nail art brushes, free-hand designs or nail guides.  Because each shade changes color, you get two lacquers in one, creating an entirely new look with just one swipe.

 

The China Glaze® Tranzitions collection features six shades, though with the color transition, you get 12 unique shades including:
 
 
Split Perso-NAIL-ity – Dusty pink shifts to fuchsia
 
 
Duplicityy – Mint green shifts to vibrant teal
 
 
 
Modify Me – Periwinkle blue shifts to indigo blue
 
 
Altered Reality – Teal blue shifts to turquoise
 
 
Metallic Metamorphosis – Silvery grey shifts to bluish-charcoal grey
 
 
Shape Shifter – Smokey violet shifts to dark purple
 
 
How It Works:
Step 1: Apply a base coat.
Step 2: Apply two coats of China Glaze® Tranzitionsshade of choice.  Allow to completely dry.
Step 3: Lastly, apply one coat of clear top coat such as China Glaze® Fast Forward and watch the color change right before your eyes.
 
For more nail design ideas, click here to view the China Glaze® Tranzitions video.
 
The China Glaze® Tranzitions collection will be available in January 2013 at fine salons and beauty supply stores nationwide.
China Glaze is free of DBP, toluene, and added formaldehyde, and is never tested on animals.
China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze on Facebook (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze).

China Glaze® is a division of American International Industries.
About American International Industries
For 42 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women. Our product lines include Andrea, Ardell, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, It’s So Easy, Jeris-Lustray, LASH BeLONG, Nail Tek, No Tweeze/Micro Tweeze, 'N Rage, Poshe, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit our website: www.aiibeauty.com.

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