Monday, October 29, 2012

OPI Mariah Carey Collection Press Release


Here's the official Press Release For the OPI Mariah Carey Collection. Please note this is not set to be released until January. I gotta admit I'm intrigued by the "liquid Sand".


OPI Partners with Multi-Platinum International Superstar Mariah Carey to Launch Limited Edition Shades, Featuring the Revolutionary New Liquid Sand™ Nail Lacquers


OPI announces the launch of eight new limited edition shades inspired and hand-selected by multiple Grammy Award winning recording artist Mariah Carey. These shades include four new OPI Liquid Sand™ lacquers featuring groundbreaking technology for a textured, matte finish infused with reflective sparkle. 
OPI is extremely excited to work with Mariah,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “She’s very passionate about beauty and her nails in particular. Her music, which includes 18 Billboard No. 1 singles, served as a wonderful inspiration for glamorous, sultry, vibrant colors.
“To pay homage to her iconic status, we wanted to launch her collection with something completely new and exciting. OPI Liquid Sand nail lacquer offers a never-before-seen look with a pebbled finish that lightly shimmers with fine glitter particles. Worn without top coat, Liquid Sand lacquer gives nails a unique textured matte finish worthy of a superstar.”
Mariah Carey by OPI includes four Studio Shades – ranging from pink glitter to rich plum crème – and four Stage Shades – each featuring the new textured finish.
                                                                
Studio Shades include: 


A Butterfly Moment
 (This sophisticated and frosty tan nude has us all a-flutter)
Sprung 
(Fall hopelessly in love with this shimmery copper),
Pink Yet Lavender
 (This pink glitter with lavender shimmer has superstar shine!)
Anti-bleak
 (This deep, creamy purple will lift your spirits).

Stage Shades include:
OPI Liquid Sand lacquers should always be worn without top coat.

Stay the Night
(Make it last in this matte black with red glints)
Get Your Number
(Wearing this matte blue with sparkles is a great call)
Can’t Let Go 
(Hold onto this matte purple with dazzling sparkle)
The Impossible
(This matte fuchsia with star confetti will never give up). 

Mariah Carey by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide Brush for the ultimate in application. This promotion will be available beginning January 2013 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for  $9.00 ($10.95 CAN) suggested retail for each nail lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter@OPI_PRODUCTS and become a Facebook fan!

1 comment:

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