Monday, October 29, 2012

OPI Euro Centrale Press Release



Here's the official Press Release for The OPI Euro Centrale Collection that will be released in February. This one has me super excited since Poland is being represented!! YAY!

The New Voice of Fashion


OPI Announces the Launch of Euro Centrale for Spring/Summer 2013




Classic meets contemporary with Euro Centrale by OPI for Spring/Summer 2013. Celebrating a region where history meets modern design, the collection’s twelve new nail lacquers offer a mixture of glamorous metallic hues; playful bright shades in periwinkle, aqua and pink; and creamy blues in indigo, midnight and aubergine.

“Czech Republic, Hungary, Poland and Romania make up an exciting new fashion hotspot,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “When visiting these countries, you’ll view Gothic churches alongside vibrant graffiti murals, blending two very different aesthetics. This fusion of old and new was also seen in runway looks during New York Fashion Week, where classic styles were reinvented with modern silhouettes and patterns.
Euro Centrale boasts a wide variety of shades, ranging from pale nude to deep blue – and featuring everything from shimmering copper to aqua in between!,” continues Weiss-Fischmann. “Whether you’re looking to spice up a black and white print, or add neutrality to a vivid brocade, these lacquers are designed to accessorize spring’s hottest looks.”

Euro Centrale by OPI includes the following shades:

Polka.com
Blue and violet are dancing partners in this glittery combo.

OPI…Eurso Euro
This deep blue cream is very continental.

Suzi’s Hungary AGAIN!
Thank goodness there are zero calories in this warm and yummy pink!

You’re Such a BudaPest
If I let you borrow this periwinkle-purple, will you go away?

Can’t Find My Czechbook
I hope you take credit, because I must have this aqua!

My Paprika is Hotter than Yours!
Get the extinguisher...this fiery red is sizzling!

Hands Off My Kielbasa!
Get your own...this bronzy tan is all mine!

OY–Another Polish Joke!
So this shimmery-gold walks into a bar...

A Woman’s Prague-ative
I’m changing this shimmery copper for...never mind!

Vant to Bite My Neck?
You know you want to...wear this deep eggplant.

I Saw…U Saw…We Saw…Warsaw
Be seen in this deep midnight blue.

My Vampire is Buff
Creamy, pale and nude...just how I like my vampires.

Euro Centrale Collection nail lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide Brush for the ultimate in application.
Euro Centrale by OPI will be available February 6, 2013, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each Nail Lacquer.  
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

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